Vision & Mission and Business Goals
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SCIENTIFIC PROVEN IN EVERYTHING WE DO
Effectivness through science. We develop scientific research and a dedicated network of Thai and international researchers form the foundation for our innovative, high-quality natural extracts (API: Active Phyto-Innovention). This ensures every drop delivers optimal benefits.
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NATURAL EMPOWERMENT FROM LOCAL TO GLOBAL
Reliability through traceable supply. We oversee the entire process traceability, from meticulously selecting the best plant strains to cultivating them and extracting Active Phyto-Innovention (API) from Thai herbs. This dedication to quality extends to promoting these natural extract products on a global scale, establishing them as a pillar of Thailand’s Soft Power. We strive to make Thai herbal extracts a recognized and respected force in the international market.
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PERSONALIZED SOLUTION AS INCUBATED PARTNER
Open Innovation through customization. We collaborate with partners to develop and launch high-quality and safe health and beauty products. We leverage our expertise and cutting-edge innovations to create the best possible extracts. We offer a wide range of solutions to meet the specific needs of our partners and consumers. Formulation and OIM consultation by Specialty Innovation Co., Ltd.
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SUSTAINABILITY FOR EVERY STAKEHOLDERS
Safety with global certifications We prioritize sustainability throughout all operations, from start to finish. We conduct business according to Green Factory standards and strive for zero waste production. This allows our business to grow sustainably and benefit all sectors, promoting good health and well-being for people in society and the world.
Vision
“ Revolutionary Local Herbs, Elevating to Global Standards, Caring for People’s Health and Our Sustainable Planet ”
MISSION
Cultivation | Creation | Conversion | Contribution
Purpose
Seeding our local wisdom, Growing the global future
The goal in business operation
1. Product Category Expansion
Focusing on high-value and innovative product segments through product differentiation by addressing consumer needs with innovative herbal-based products developed through continuous research and development.
2. Marketing, Sales, and Business Promotion
Driving market expansion through business growth and the extension of distribution networks or strategic partnerships both domestically and internationally.
3. Enhancing Confidence in International Standards
Ensuring international quality standards through stringent quality control across the production process, along with investments in technology to improve manufacturing efficiency with transparency and the capability for continuous development.
4. Supply Chain, Production, Quality Control, Human Resources, and Management Technology
Strengthening the value chain integration by closely collaborating with farmers to ensure the quality of raw materials used in production. This includes empowering farmers with knowledge and best practices, aligning with the company’s vision of becoming an ESG-driven (Environment, Social, and Governance) organization.
5. Intellectual Property
Promoting the protection of intellectual property through the registration of production technologies, international standard certifications, and the commercialization of products under the group’s trademarks and brand names.
